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Business Business Profile When Coca-Cola was invented in Atlanta in 1886, the city was still recovering from the devastation of the Civil War. However, its strategic position as a railhead enabled it to become a prosperous trading community by the end of the century. By the late 1920s, Atlanta was ready to further expand and diversify and the first ‘Forward Atlanta’ campaign brought more than 600 new businesses to the city. At the same time, visionary Atlanta Alderman (and later Mayor), William B Hartsfield, worked vigorously to turn an unused racetrack into an airport. By 1929, the new airport was handling 16 passenger and mail flights a day. Today, Hartsfield Atlanta International Airport is among, if not the busiest, in the world. Over 400 Fortune 500 companies have Atlanta bases; the current largest employer is Delta with a workforce of over 65,000. Other major players are Coca-Cola, CNN, UPS (United Parcel Service), Georgia-Pacific, Bell South, Home Depot, Philips and Microsoft. A whole host of new service providers are concentrated just north of Five Points and in the northern suburbs, where new technology parks alternate with mansions and golf courses. The unemployment rate in Atlanta is low (4.1%) compared to the national average of 5.4%, although recent events have sent some numbers soaring. However, the cost of living and availability of land still combine to make Atlanta a desirable location for companies to locate in. Business Etiquette Atlanta is a city of corporations and business etiquette is part of the hard-driving business culture. In general, appointments are required, punctuality is the norm, business cards should be exchanged and meetings should be kept short, at least until you are sure of your welcome. On the surface the city gives the appearance of being fully racially integrated. However, the veneer is thin and black visitors should not be surprised to encounter moments of prejudice. Many citizens are church-going fundamentalists; visitors should keep off the subject of religion and avoid alcohol at business lunches. Suits are not necessary except at formal meetings; business uniform consists of well-cut casual slacks and a stylish blazer. In summer, short-sleeved shirts without ties are acceptable in some corporations but visitors should err on the formal side for the first meeting. Deals should be confirmed in writing as soon as possible; electronic communications reign supreme. Normal business hours are 0830-1730, Monday to Friday but many ambitious executives work longer hours. Most Atlantans are very proud of their homes and not well travelled internationally; Europeans thus have a curiosity value and visitors may receive invitations home. They should always bring a gift for the lady of the house such as flowers but should avoid alcohol as a present. |
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